Outsourcing games
Blog

What you need to know about outsourcing games

Creating computer-generated imagery has become a unique field in information technology that can be compared to engineering. Industrial design and visual arts can be part of this occupation. Outsourcing of production processes in the field of computer graphics has become one of the important issues, which got on the agenda of modern game development.

Gamedev outsourcing has become an integral part of the modern gaming industry. This has started to be objective due to the increase in the project’s complexity. Also, the intensive development of digital technologies has influenced the growth of the popularity of this market segment.

Gamedev and outsourcing: the common ground

It is difficult to imagine a video game developer who would not turn to an outsourcing company. Each of these services helps studios to facilitate the process of creating a new video game. It can be creating graphic elements, developing animations, as well as testing the gameplay and graphics.

Outsourcing is a way of optimizing the activities of companies by transferring non-core tasks to external specialists. What is the main goal of outsourcing? First and foremost, it’s saving time and resources for the company. In the field of information technologies, outsourcing has become a major trend in recent years. Moreover, IT outsourcing has become one of the most common segments of this type of activity.

IT outsourcing helps game studios improve the quality of their core projects and support teamwork if these studios are not large-scale. Modern video game developers often turn to outsourcing companies to improve development efficiency and reduce costs.

Outsourcing in game development
Outsourcing in game development

Gamedev tasks that are most frequently outsourced by agencies

There are a pretty huge amount of game development services that freelancers and agencies can offer to studios. Among them are animation, game development for PC, web, mobile, and console devices, UI/UX development, motion capture, and debugging audio problems. But the most demanded are the localization and game testing needs.

Product testing

Competent specialists in video game testing can detect game errors quickly and efficiently. Most often, these are failures that gamers encounter in the playthrough. The task of any developer is to minimize the number of such errors so that users’ purchases are happy and their loyalty grows. As a result, this type of outsourcing helps studios distribute high-quality and well-groomed video games that will bring minimal discomfort to buyers.

Video game localization

Outsourcing agencies and freelancers can translate any video game layers, including user manuals, user interfaces, scripts, sound dubbing, and graphics. Professionals in the field of video game localization will always consider all aspects of the project. This helps to keep the style of text and audio components of the game, as well as adapt any details for another sociocultural group, such as foreigners.

Good agency in game dev outsourcing necessarily works with interface, dialogs, and advertising materials. Besides, sometimes developers turn to such agencies for the adaptation of visual components in video games.

Conclusion

Video game production is always a costly and multi-step process. Not every novice studio can handle it even if it has a team of brilliant professionals. Working with trained freelancers and agencies can make the video game development process more enjoyable, easier, and faster. Gamedev outsourcing was created for this. Today, the studios have all possibilities to use all options of this industry segment.